October 2010
1 post
Resistance is futile – Google will assimilate you!
A few days ago at TechCrunch in San Francisco, Google’s Eric Schmidt told us about his vision for the future. Not surprisingly, Google is at the centre of it. It’s a tech utopia where we are always connected, where we can find what we want, when we want it, in what so ever colour we’d like it in and have access to the sum of human knowledge – good, bad or just plain incorrect in some...
July 2010
1 post
Cannes 2010: thenetworkone review
Cannes 2010: thenetworkone review
Last week, with a few colleagues and around eight thousand agency people, producers, writers and occasionally seen marketing clients, I was fortunate enough to speak at and attend the 2010 Cannes Advertising Festival. Several people asked me to write a personal account of what I saw, heard and learned. Here it is.
- Julian Boulding, President,...
April 2010
1 post
A personal view of China
Of all the major countries in the world, China attracts perhaps the most attention but is the least easy to do business with. It’s really impossible to “read” from the outside. So although we already had two or three good agency partners there, I thought it was really valuable to spend a week in Beijing, Shanghai and Hong Kong, looking, and learning anew. In a few words, this is what I found.
...
March 2010
2 posts
Lets be passionate… again.
As over used expressions go, ‘we’re passionate about…” is high on my list.
A well known sofa companies is passionate about their new designer collection, a large travel operator is passionate about giving me a relaxing time and a certain regional development agency is passionate about have me investing in one of their towns.
I might be odd but, I would ague this is about as passion inducing as a...
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